spanglish

Spanish #marketing: #inventing #palabring

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Spanish #marketing: #inventing #palabring

Something awful is happening in the world of Spanish marketing. Everyone is turning Spanglish, lazy and hashtag happy. I get it, English is important. Opportunities within the current lacklustre Spanish job market are greatly improved if you have a decent level of English. Because of this Spain is experiencing a boom in language learning, with academies full to the rafters and demand to learn English at an all time high. And, don't get me wrong, that's great. But it's paving the way for lazy marketing - branding teams and Facebook and Twitter accounts cling onto this and try to make a quick … [Read more...]

Es bien, estoy caliente

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Es bien, estoy caliente

"Learning a language is fun", they say. Well, yeah, maybe, although it pains me to agree with an old university lecturer who we used to call Danger Mouse... I'm a firm believer that, despite having survived a university education in one or more languages,  you never truly learn a language, or feel confident in it for that matter, until you've been there; until you've lived with it, been immersed and surrounded by natives; until you've learned the slang - and that's true for whether you want to be "down with the kids" or not. Language is ever evolving, and so some of the Spanish that your … [Read more...]