Something awful is happening in the world of Spanish marketing. Everyone is turning Spanglish, lazy and hashtag happy. I get it, English is important. Opportunities within the current lacklustre Spanish job market are greatly improved if you have a decent level of English. Because of this Spain is experiencing a boom in language learning, with academies full to the rafters and demand to learn English at an all time high. And, don't get me wrong, that's great. But it's paving the way for lazy marketing - branding teams and Facebook and Twitter accounts cling onto this and try to make a quick … [Read more...]
